Ted    Baker

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Ted Baker is a well known British high-street fashion label, that recently celebrated it's 25th anniversary. It has stand-alone stores in the UK, the US, Europe, and recently has expanded to Asia and the Middle East.

"Ted Baker profits soar as retailer aims for global expansion" - The Independant


As a middle-weight digital designer, part of the ecommerce design team my responsibilities included design, building, and maintaining the UK and the US ecommerce site. This meant updating the websites weekly, and publishing editorial content. Also, I designed and built responsive emails, created banners, and assorted digital assets for social media.

Since leaving Ted Baker full-time, I have since returned for several contractual periods to design and code emails, skin affiliate websites and design assets for the website.

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Email


^ Welcome email for SS15

Site Skins




^ Ted Baker site skin for affiliate website Fashion Beans

Artworking


^ Artworked banners for SS15

Email


^ Free Next Day Delivery email

Web design


^ The 'Ted AW14 Style Report' was a style resource for the season








^ Each trend in more detail

Web design


^ Editorial page for 'Scarf Boutique'








^ A selection of artworked assets




^ The 'Scarf Boutique' assets were so popular they were shared across the Ted Baker blog and official Ted Baker Pinterest page

Email


^ Weekly newsletter email

Web design


^ Editorial page for 'Ted's Stunning Seven'

Web design




^ Editorial pages for 'Take Flight' - Ted Baker's new luggage range, (top image was the men's page; featuring men's products, conversely the second image is the women's.) This was the first time Ted Baker luggage was available to purchase online.


^ 'Take Flight' email


^ 'Take Flight' assets used on the Ted Baker blog

Web design




^ Customising the website for sale period. This design scheme matched the VM and decor in-stores around the UK.

Banners







^ Facebook banners used to promote a Ted sale event

Banners

 

 


^ Assorted sale banners

Artworking


^ Before


^ After

Web design


^ Editorial page for 'Style School'


^ 'Style School' homepage banner
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