buballs

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Buballs is a novelty gift company based in Hong Kong. For their first product venture they produced 'Teabagz' which are novelty teabags which contain prosthetic testicles (teabagz being a crude play on words). These are currently on sale in the US and Canada.

I was asked to design the branding behind their second product 'Buballs' which are along a similar line to Teabagz except the gift is meant to be more about the metaphor about 'having balls' (courage) as opposed to literally 'having testicles'. These are going to be aimed at the UK and Hong Kong market, so the product image was intended to be far less crude.

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LOGO







^ Logo versions. The meme, the typography and combined

PACKAGING





^ These were the 2 finalised designs for both the small product, and the larger version of the product.

The overall look was to look very high-end. I was influenced by a lot of fashion house branding design and ended up going with a black and gold colour palette to emphasize the feeling of lux. The spots mix a gloss and matt finish to the packaging, so it was shiny, but not overwhelmingly shiny.

The idea of this product is that the customer is paying more the 'idea'/the fictional aspect of the product, meaning the packaging was to be as important, if not more than the actual product inside. Given the actual product is quite crude, you wouldn't expect the owner to remove the packaging and throw it away, instead the packaging would act as a display for the product which you could see through the packaging windows, and transparent case that would be inside.

Initial prototype images are available on the buballs.com >>

GRAPHIC DESIGN





^ Box inserts

The overall look was to look very high-end. I was influenced by a lot of fashion house branding design and ended up going with a black and gold colour palette to emphasize the feeling of lux. The spots mix a gloss and matt finish to the packaging, so it was shiny, but not overwhelmingly shiny.

The idea of this product is that the customer is paying more the 'idea'/the fictional aspect of the product, meaning the packaging was to be as important, if not more than the actual product inside. Given the actual product is quite crude, you wouldn't expect the owner to remove the packaging and throw it away, instead the packaging would act as a display for the product which you could see through the packaging windows, and transparent case that would be inside.

Initial prototype images are available on the buballs.com >>

PACKAGING



^ The product is contained in a velvet draw-string bag, that sits atop a mini velvet pillow, that in turn is entirely encased in a clear plastic box. The cardboard packaging is then around that, and the product is visible through the packaging window, and box inside. The swingtag was to attach to the draw-string bag's string.
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